“As PRSA members serve the public good, they are committed to ethical practice. All PRSA members follow a core value. These values provide the foundation for the Member Code of Ethics.”
According to the PRSA Member Statement of Professional Values, these values are the fundamental beliefs that guide behaviors and the decision-making process. They believe their professional values are vital to the integrity of the profession as a whole.
After reading the PRSA and Journalism code of ethics, I could not agree more with the values they stand for.
“Journalists should: Take responsibility for the accuracy of their work. Verify information before releasing it. Use original sources whenever possible”. This ethical code really stuck with me because I feel that it is a very important code to follow especially in today’s age and access to media/technology. In my personal opinion, I believe the code of ethics is definitely being taken advantage of by members and non-members of both writing fields. It is easy for anyone to write a piece about any topic and post it online, but it is even easier for a reader to believe anything they read. In “Are Millennials Equipped To Be Ethical PR Leaders?”, the Arthur W. Page Center and the PRSA Board of Ethics & Professional Standards (BEPS) performed a survey of new professionals and members with less than five years of experience and discovered that only 41 percent said they were familiar with PRSA’s Code of Ethics and less than half of the respondents said they were likely to consult the Code of Ethics. After reading those statistics, I believe they needed a stronger system of teaching the code of ethics and holding writers accountable if they were to not follow the code of ethics, especially with the rise of millennials entering the professional workplace.